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There has been a lot of talk about programmatic buying lately. Here are three reasons why this is a huge deal especially for B2B (and SMB) Marketers.
#1: Cost control and direct lead attribution
This form of marketing is booming manly because advertisers seek to replace the old Cost-per-thousand approach, which dates back from print advertising days. Today Cost-per-Click marketing offers a lot better control about the budget.
Nick Price
Blog
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