5 Reasons Why Display Advertising Will Never Die

marketingland.com

“Display is dead,” glibly chirped the very senior agency executive at a recent meeting of six dozen impressively pedigreed brand marketers and agency leaders. I was a guest at the confab — and this was a good thing; if it were my meeting, I would have verbally boxed this digital “guru” in the ears.

You see, I have reached my wits’ end. I am sick and tired of folks who profess to be digital experts declaring the death of display advertising — in the face of overwhelming evidence that proves just the opposite.

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