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“Companies Don’t Buy, People Do”
Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services. “Single-lead generation” –acquiring one contact at a time from various companies to create an opportunity – is no longer efficient or effective for many marketing orgs. This is especially true in B2B markets where purchases often involve multiple decision-makers and require lengthy vetting processes.
Nick Price
Blog
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