Account-Based Marketing (ABM): Profitable Voyage or Costly Shipwreck? Eight Considerations for You.
Are You Really Ready to Set Sail and Navigate the Waters?
Let’s say your company is a ship that has been battling some rough seas lately—revenue projections are not being met, wallet share is shrinking—or you have been growing but not at the levels you need. You are looking for smoother water where you can be more productive. Suddenly an enchanting song calls out to you in the wind from a siren. You can’t resist it. You head straight for it. Before you know it, you are stuck on a sandbar or worse yet, you have wrecked on some unforeseen rocks.
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