Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook. Learn More

Solutions
- Journey Acceleration
  
  Accelerate the sales cycle with relevant, dynamic content delivery.
  Learn More
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Social Advertising with LinkedIn
  
  Maximize exposure on the largest B2B social network.
  
  ML Insights
  
  Make data-driven decisions that drive conversions and ROI.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- ABM Success Series
  
  Discover how leading marketing teams execute data-driven, multi-channel ABM strategies
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
Resources
Company
Request Demo

Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

Account Based Marketing Brings Client Value Back to Center Stage

By Nick Price

B2B Lead Gen

15

September

Account Based Marketing (ABM) is a strategic marketing approach aimed at engaging key customers and prospects in a highly personalized manner with one overriding focus: customer value.

Also known as ‘key account marketing’, this approach is being put into practice by an increasing number of companies to reach and engage with large strategic customers and prospects. As a recent study by the Gartner Group showed, the large customer segment represents over half the revenue and profitability of many companies.

Nick Price

Blog

B2B Lead Gen

A Day In The Life as an Apprentice at Madison Logic

B2B Lead Gen

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities that Demonstrate Pipeline Impact and Marketing ROI

B2B Lead Gen

Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.