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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

B2B is Driving a Smart Content Surge

By Nick Price

B2B Lead Gen

22

October

Companies are increasingly investing in content creation as it proves to engage potential customers effectively. Content marketing spending hit $145 billion worldwide last year, according to a recent report from PQ Media. That figure is expected to soar in the next few years, reaching more than $300 billion by 2019.

98 percent of marketers think content marketing is key to their overall marketing strategy.

Nick Price

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