B2B Marketers Need To Go Back To The Basics

cmo.com
How do marketers ensure that they are spending their precious budgets on the most valuable activities?
Aim to create something lasting.
The most successful marketers are those who’ve made their brands the first choice when the customer is making the buying decision.
“Almost every app built for a brand on Facebook has practically no usage … Heavy, immersive experiences are not how people engage and interact with brands … Heavyweight experiences will fail because they don’t map to real life.” –Paul Adams, global head of brand design, Facebook
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