B2B Marketing: Focus on the Big Picture
Marketing business products and services to other businesses used to be relatively simple. You developed a series of ads touting the features and benefits of your product or service, and you ran those ads in leading trade journals and exhibited at leading trade and association shows. This straightforward approach existed for well over 100 years until the Internet came along, irrevocably changing how marketers reach, engage and sell to business decision makers.
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