Better than Bacon: Add Influencers to Content & Make Your B2B Marketing Pop

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In a world of information overload, marketers all over the world are asking:
What does it take to create great content?
Creating effective content for marketing requires equal doses of relevance, creativity and utility that combine together for a great content experience. When clever content both informs and inspires feeling amongst buyers, it inspires action and results for the authoring brand.
It is not enough for marketing content to inform, it must inspire readers to feel.
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