Content Marketing Spend Increases Globally & Why It’s So Important

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The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015. And 59% of B2C marketers say they will increase spending on content marketing in 2015.

The Content Marketing Institute and MarketingProfs’ fifth annual B2B Content Marketing 2015 Benchmarks, Budgets and Trends and B2C Content Marketing 2015 Benchmarks, Budgets, and Trends, surveyed 5000 marketers across the United States and in 108 other countries across 25 different industries. The key theme that emerged in 2015 was that content marketers need to “document” their content strategy.

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