Content Marketing vs Native Advertising – Which Produces Better Results?

socialmediatoday.com

Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.

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