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HG Data, the global leader in competitive intelligence on installed technologies, and Bombora, B2B’s centralized silo of intent data announced that they have entered into a formal partnership that combines their data sets for use in programmatic ad targeting.
“A lot of the marketers we talk to know that they want to reach companies that are doing intense research on certain topics, but they also need to focus on companies that have installed specific technologies,” said Bombora CEO Erik Matlick, “Combining the data sets for ad targeting is a natural fit. This allows us to offer an integrated, turnkey approach to using two crucial data sets for online B2B ad targeting.”
Nick Price
Blog
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