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The B2B customer journey is ever evolving, and now customers are surrounded with more data than ever before. By understanding and leveraging intent, you can construct effective media programs to reach buyers who are in market for your solutions. This presentation (originally given at the 2016 B2B Content to Conversion Conference), will provide a framework to:
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- Understand the evolving B2B customer journey
- Use intent data to develop customer centric demand generation campaigns
- Learn how to optimize your content
- Measure the success of your campaign
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Madison Logic Team
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