Is Marketing’s Content Dead On Your Desktop or is it a Part of Your Sales Process?

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We all know that sales and marketing departments haven’t always been the best of friends.
Let’s begin with the typical example of misalignment and poor communication. Marketing puts in a lot of time and effort to create content for their salespeople to use while selling. However, the content never sees the light of day or an open from a prospect because the salesperson chooses not to send it.
What Really Happens?
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