Is Marketing’s Content Dead On Your Desktop or is it a Part of Your Sales Process?
We all know that sales and marketing departments haven’t always been the best of friends.
Let’s begin with the typical example of misalignment and poor communication. Marketing puts in a lot of time and effort to create content for their salespeople to use while selling. However, the content never sees the light of day or an open from a prospect because the salesperson chooses not to send it.
What Really Happens?
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