Lead-Generation Strategies Don’t Measure Up: Report

cmo.com

Only 21% of marketers said they are completely in sync with their sales and business development counterparts when it comes to developing a focused strategy.

“The challenge for companies–and marketers–isn’t producing content. It’s producing content that people want, trust, and use.”

CMOs and others must rethink and re-evaluate strategies to better match digital business and multiple channels.

In the quest to boost sales and improve margins, the ability to transform prospects into customers is at the center of a successful business. However, according to a new report from the CMO Council, “Lead Flow That Helps You Grow,” organizations are largely whiffing when it comes to developing and circulating content that tackles the task strategically and effectively.

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