Millennials Are Coming of Age in B2B

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I admit it: As a Gen-Xer, the Millennial generation is somewhat of an enigma to me. Also known as “Generation Me,” this group of 18–34 year olds is often characterized as confident, socially conscious, civic-minded, tech-savvy, adventurous and often a little needy. Though I’m careful to not over-generalize, I also realize that the Millennial generation has had access to information and technology for most of their lives. Many Gen-Xers (myself included) hadn’t even heard of the Internet until well after we started our professional careers. Millennials, on the other hand, were raised on the Web and smartphones; their social cues, forms of communication and global awareness were shaped accordingly.

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