Webinar: Multi-Channel ABM Innovators

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.

Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations:

• Rose Spicer | Head of Global Retail Marketing | Oracle
• Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco
• Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn
• Vin Turk | COO & Co-Founder | Madison Logic

Discussion topics and takeaways from this webinar include:

• How data is used to find growth opportunities and drive revenue
• Lessons learned and potential pitfalls when launching and executing an ABM go-to-market strategy
• Strategies to accelerate the buying process throughout the sales cycle.

View this on-demand webinar now and discover how you can take your ABM strategy to the next level.