One Question With… Laura Weinblatt: Email Marketing

This week with our One Question With series, we are changing focus a little to discuss the B2B email marketing space. Email marketing has always been a hot button issue, but has proven to be effective in reaching your target audience.

Recently, Pardot polled B2B marketers and found out that they rank the three most critical aspects of an email as email content and design (79%), campaign management (74%) and contact management (74%). We asked our own email marketing manager, Laura Weinblatt what she thinks should be most important to run successful email marketing campaigns.