One Question With…Sonjoy Ganguly: B2B Predictions for 2016

See why Sonjoy Ganguly, SVP of Product Management at Madison Logic, believes that 2016 is going to be the “Year of Intent” much like Avinash Kaushik of Google predicted at Marketing Profs B2B Marketing Forum. He ultimately believes marketers will become more adept with all the data that is out there and use it to better target their campaigns especially with the increased usage of ad-blockers.