Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook. Learn More
Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

One Question With… Sonjoy Ganguly

By Nick Price

According to a report by SiriusDecisions, more than 60 percent of companies plan to invest in technology for ABM over the next twelve months. In this episode, Sonjoy Ganguly, Madison Logic’s SVP of Product Management discusses the greatest challenge marketers must overcome if ABM is to become the Holy Grail of demand generation.

Nick Price

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.