One Question With…Sonjoy Ganguly: Always-On Technology

The B2B buyer is a fickle being. In today’s high digitized world, it is hard to reach a buyer that is able to conduct research from multiple devices and from many different locations. Gone are the days of track by IP-address, which really only gets you a superficial look at an organization. Instead, B2B marketers need to apply an always-on approach to best reach today’s buyers.