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Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement

By Nick Price

B2B Lead Gen

30

July

LinkedIn is best social network for engaging customers before, after a sale

LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.

In June 2015 polling by Regalix, 91% of B2B marketing executives worldwide said they used LinkedIn for marketing purposes. This put the social network in second place by 2 percentage points, behind Twitter’s 93%. Meanwhile, Facebook trailed far behind in third place, at 68%.

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