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Q3 ’11 Online Ad Revenues Up 22% from 2010, Climbing to ~$7.9 Billion

By Nick Price

Data & Analytics

December

Marks 8th Consecutive Quarter of Year-Over-Year Growth

NEW YORK, NY (November 30, 2011) — Internet advertising

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revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of 2011. Results for Q3 2011 further mark the eighth consecutive quarter of year-over-year growth.