Send in the Clouds: What’s the deal with cloud computing?

Cloud computing is a fancy way to describe remote access of computer software over a network connection. It’s implementation offers simple and cost effective solutions to logistical issues that tend to arise during the crucial growth period of emerging businesses.
From a hardware perspective, a business that takes full advantage of what cloud computing has to offer, does not have to deal with the added expense of building and maintaining their own data center to house the multitude of servers it takes to process all of their computing needs.

Who makes the purchasing decisions?

Large-scale information technology purchases made by a given company are determined traditionally by IT professionals and tech-solution division managers. However, over the past few months, a group of advertisers touting cloud computing software have begun to focus their sights on lower cost lead sources, such asbusiness consultants and industry analysts. Research has shown that a growing number of business consultants and analysts, who may not necessarily fit the decision-making mold of an IT professional, have been having a greater impact on their company’s acquisition of new resources such as cloud computing, for CRM, HR and accounting solutions.

Where to find this audience?