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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

Tackling Top B2B Marketing Challenges with Marketing Automation

By Nick Price

B2B Lead Gen

01

March

Marketers have a lot on their plates, from trying out the latest social media channel, to helping sales close that big deal. So, what’s really keeping today’s marketing leaders up at night? A recent survey of more than 2,100 B2B marketers (2015 State of B2B Marketing) identified the following as the top three challenges:

1. New business development (33%)

2. Quality of leads (32%)

3. Demand and lead generation (27%)

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