That’s No Lead, That’s a Prospect #leadgen2013

Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down solid return on investment numbers is to properly identify leads, a panel at the Lead Generation Summit 2013 said. ┬áHow Much Should Leads Cost?┬á[…] Qualified leads are more expensive, and inbound generated leads are generally cheaper than outbound ones. Additionally, leads can vary in cost by vertical, Erik Matlick, CEO of Madison Logic, a lead generation firm said. Average costs per lead for HR might be US$ 45, but for healthcare it might be US$ 65, 2012 data from Madison Logic showed.