Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.
Buyers are more empowered and well-informed than ever
The number of stakeholders involved in a technology purchase has increased
This creates a unique challenge for B2B marketers that are trying to identify and reach out to relevant stakeholders within a company. Nowadays buyers can collect more information about products while remaining anonymous and the growing dynamics of a technology purchase result in marketer’s not having full visibility about buyer needs.
Nick Price
Blog
Be the first to know
Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.