The Golden Rule of Lead Generation: Treat All Leads Equally

relevance.com

As a former TV news producer, I know a thing or two about communication, storytelling, building and maintaining an audience and media. I’ve taken the lessons I learned after nearly a decade in the newsroom and parlayed it into a marketing career.

Some of the lessons I have learned were immediate. Others have taken shape over the years. One of these latter lessons came to light recently and it had to do with the way we handle new marketing leads.

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