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The Power of Programmatic in Brand Building

By Nick Price

27

October

theidm.com
For years, programmatic advertising has been synonymous with performance-driven marketing, offering real-time opportunities to drive customers through to the sharp end of the purchase cycle. But this efficiency and performance to drive sales has perhaps meant that marketers have not fully appreciated the power that programmatic has to effectively build brands in a uniquely engaging and personalised way.
Read More
Image via brett jordan

Nick Price

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