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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

Three Things Smart B2B Marketers Will be Doing in 2016

By Nick Price

B2B Lead Gen

26

January

business2community.com

What will successful B2B marketers to be doing more of, or differently, in 2016?

That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

The answers to that question—from influential bloggers like Michael Brenner, Paul Gillin, Cheryl Burgess, Jeff Cohen, Carla Johnson, Neal Schaffer, and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016 (link at the end).

Nick Price

Blog

B2B Lead Gen

A Day In The Life as an Apprentice at Madison Logic

B2B Lead Gen

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities that Demonstrate Pipeline Impact and Marketing ROI

B2B Lead Gen

Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns

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