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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

Trends in B2B Content Marketing

By Nick Price

B2B Lead Gen

07

October

marketingcharts.com

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends. Even so, some findings, such as the perceived effectiveness of in-person events, appear to be quite consistent over time.

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