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Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share. Within display:
* Video ad spend grew 56% to £292 million – accounting for 22% of display revenue
* Social media spend rose 51% to £574 million
* Native/content grew 50% to £325 million – accounting for 25% of display revenue
* Tablet-dedicated ad spend grew 115% to £68 million.
Nick Price
Blog
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