Video Ad Blocking: The Empire Strikes Back
Rags Gupta, GM EMEA at Ooyala, speaks to Broadband TV News about ad video blocking in the first of a two-part article.
Ad blocking seems to be the topic du jour, and it is not hard to see why: ad blocker usage grew 35% between Q2 2014 and Q2 2015, and $22 billion of ad revenue will be lost to ad blockers globally this year.
Currently, an estimated 77 million people are using ad blockers in Europe – over 20% of internet users in markets like the UK, Germany and France. So as OTT viewing takes off in Europe, how should broadcasters and operators think about this problem? What solutions are open to them? How can the broadcast video empire strike back?
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