Video: Enhancing Marketing Efficiency With Intent Data

Madison Logic’s own Sonjoy Ganguly sits down with Brian Anderson of MarketingID to discuss all things ABM.
What exactly is the importance of targeting prospects as they are doing their research? How does targeted advertising and content syndication fit in? Why is intent data the best fit to solve most of these quandaries? Sonjoy covers it all in this short interview. Watch and learn!