What Every B2B Marketer Needs to Know About Readability

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Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone.

B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report, “Producing engaging content” was the #1 challenge marketers face. 60% of the survey respondents say they struggle with it.

This is nothing new. If you look back through prior years’ surveys, producing engaging content comes in either first place or second place every single year, all the way back to 2010. The only issues that have ever beaten it out are “lack of time” in 2014, and “producing enough content” in 2013.

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