What’s It Going To Be: Big Data or Small Data?

According to a paper by Erik Matlick, CEO, Madison Logic Data, digital marketers in both the B2B and B2C spaces have been scrambling for years to get access to more and more data (Big Data) about their customers and prospects, yet many are ill-equipped to make use of that data to the extent of its capabilities.

Big Data is actionable data from multiple data signals (articles, search, downloads, video, social) and data types (online and offline) that can offer predictive insight into customer behaviors. Big Data can reveal information to provide insights that were previously only available through human interaction

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