Why Marketers Need Vertical Videos for Mobile Marketing

venturebeat.com

Vertical videos. Chances are that you’ve missed out on this ongoing debate over whether or not to incorporate vertical videos into marketing efforts, but with Snapchat ramping up its promotion of the format, it seems the haters are on the way out. Numerous publications have speculated that other big-name platforms will soon implement vertical video in an effort to better appeal to their mobile users, creating a major impact on the industry at large. With these changes on the way, it’s clear that brands and marketers need to prepare for the new opportunities and challenges this medium offers.

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