Why Your Content Matters

marketingland.com

So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go!

However, data only gets you to the door. The creative is what gets you through (and keeps you in the room).

Now, look at your creative execution and compare it to your high-level marketing strategy — how closely aligned would you say they are?

Marketers get jazzed about programmatic due to the promise of big data — the promise of delivering the right message to the right person at the right time. However, brands quickly learn that even though collecting data is easy, finding smart ways to use it to deliver better, more compelling experiences to customers is much more difficult.

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