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The Cost of a Lead [Infographic]



“How much does a lead cost?”

That just might be the most common question that we’ve encountered  while working in the lead generation space for the past five years. Unfortunately, much to the dismay of the asker, the answer is not as cut-and-dry as they would like.
As a result, we’ve taken a look at the Madison Logic B2B Lead Generation Database, and compiled the following metrics in our analysis of the average cost per lead across several verticals, and the positive (or negative, depending on how you look at it) impact that lead filters can have on price.
Here are some highlights:

  • The cost of a lead can differ immensely by industry.
  • Setting lead filters will have a significant percentage increase on lead cost.
  • Additionally, strict filters for lead qualification purposes may not guarantee a sale.
  • A supplemental lead-nurturing strategy is crucial toward converting a generated lead into a life-long customer

Check out the full infographic below: