ML Insights can be leveraged in three ways to enhance your account-based marketing strategy:
1. Refine targeting strategies:
ML Insights enables you to identify new in-market accounts, dynamically prioritize and curate a list of accounts with the highest propensity to purchase, and identify opportunities to expand your reach within your current customer base. By strategically allocating your budget to target the accounts with the highest level of buying intent, you can significantly boost the performance of your campaigns and guarantee optimal return on investment.
2. Build personalized ABM experiences:
Leverage ML Insights to gain real-time visibility into the research topics your accounts are exploring. Tailor your content to the key personas within buying committees to create relevant experiences that will drive higher engagement.
3. Optimize your campaigns:
Enrich your CRM and MAP tools with Madison Logic’s intent data to improve account scoring and uncover the insights your sales teams need to capitalize on new opportunities. Leverage real-time intent data to build dynamic, always-on segments and create personalized workflows that accelerate the sales cycle.