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Press Release

Madison Logic Achieves Leader Recognition for Account-Based Advertising, Orchestration, and Analytics in G2 Spring 2024 Grid®

Betsy Utley-Marin
April 5, 2024 3 MIN Press Release

Company gains momentum with 38 badges as customers gain significant ROI from intent-driven account-based marketing 

NEW YORK, NY — April 5, 2024 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it has secured 38 total badges in the G2 Spring 2024 Grid® Reports, achieving Leader or High Performer status across six categories: Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Buyer Intent Data Providers, Marketing Account Intelligence, and Account Data Management. These accolades underscore Madison Logic’s competitive edge, with customer reviews underscoring its unparalleled intent data and the predictability of ROI through a data-driven, multi-channel ABM strategy. 

“It’s not magic, it’s logic,” said Tom O’Regan, CEO of Madison Logic. “Our innovation in Intent Data and Activation enables revenue-driven marketers to accelerate the buying journey with targeted, measurable, and effective ABM. Positive user reviews from G2 validate our commitment to customer success, offering valuable services that significantly contribute to their growth.” 

In the G2 Spring 2024 Grids, Madison Logic was named a Leader or High Performer across six categories, including:  

  • Account-Based Advertising – Overall  
  • Account-Based Advertising – Enterprise  
  • Account-Based Advertising – Small Business  
  • Marketing Account Intelligence – Overall 
  • Account-Based Orchestration Platforms – Overall 
  • Account-Based Orchestration Platforms – Enterprise 
  • Account-Based Analytics – Overall  
  • Account-Based Analytics – Enterprise 
  • Buyer Intent Data Providers – Overall 
  • Buyer Intent Data Providers – Enterprise 
  • Account Data Management – Overall  
  • Account Data Management – Enterprise 
  • Regional Leader (Americas) – Account-Based Orchestration Platforms – Overall 
  • Regional Leader (Americas) – Account-Based Analytics – Enterprise 
  • Regional High Performer (Americas) Account-Based Analytics – Overall 
  • Regional High Performer (Americas) Account-Based Analytics – Mid-Market 
  • Regional High Performer (Americas) Account-Based Analytics – Small Business 
  • Regional High Performer (Americas) Account Data Management – Overall 
  • Regional High Performer (Americas) Account-Based Orchestration Platforms – Mid-Market 
  • Regional Leader (Europe) Account-Based Advertising – Overall  

The quarterly G2 Grid Reports are calculated based on overall customer satisfaction and market presence within a product category. Madison Logic customers have consistently praised the company for its market-leading, data-driven approach that empowers them to convert their best accounts faster. Here’s what they have to say:  

  • For Pipeline Creation and Conversion: “We are working with Madison Logic to expand our clients’ database and generate a pipeline in the long term. The quality of the leads they generate is great and it’s been contributing to the down-the-funnel metrics immensely.” —  Egemen A., Group Media Director 
  • For Unparalleled Global Reach: “With Madison Logic, I get access to a global audience of potential buyers.” — Patrick B., Global Marketing Campaigns 
  • For Best-In-Class Customer Support: ” The response time and communications between their team is awesome. Additionally, their willingness to be patient with our various industry groups makes for a great business partner.” — Conner H., Global Industry Marketing & Ops Lead 

With a holistic view of a unified ABM strategy, the centralized ML Platform is the only ABM activation solution that combines three sources of intent signals, four leading media channels, and real-time measurement to power growth and drive quality conversions faster. This enables users to generate the account engagement that drives revenue impact by leveraging data to prioritize the accounts ready to buy, stay top-of-mind at every stage of the sales cycle, and track multi-channel impact to optimize their approach across the buying journey.  

Visit the Madison Logic G2 review page to learn more about what other customers say about Madison Logic and contribute to its reviews.  

For more information about why marketers behind the fastest-growing companies in the world trust Madison Logic to accelerate growth across the buying journey, visit www.madisonlogic.com. 

About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.