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Press Release

Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Betsy Utley-Marin
September 14, 2023 5 MIN Press Release

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers

NEW YORK, NY — September 14, 2023 — Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports. The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. These rankings are backed by customer reviews on G2, which continue to praise Madison Logic for its intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

“We are honored to be recognized across so many categories in the G2 Fall 2023 Grids,” said Tom O’Regan, CEO of Madison Logic. “These customer reviews validate our continued efforts to empower enterprise marketers with best-in-class technology and industry-leading data that drives more efficiency and value from their multi-channel ABM strategies. We remain committed to delivering exceptional solutions that help our clients increase engagement and accelerate conversion across the sales cycle.”

In the G2 Fall 2023 Grids, Madison Logic was named a Leader across 15 categories:

  • Momentum Leader – Account-Based Advertising – Overall
  • Account-Based Advertising – Overall
  • Account-Based Advertising – Enterprise
  • Account-Based Advertising – Small Business
  • Buyer Intent Data Providers – Overall
  • Account Data Management – Overall
  • Account-Based Analytics – Overall
  • Account-Based Analytics – Enterprise
  • Account-Based Orchestration Platforms – Overall
  • Marketing Account Intelligence – Mid-Market
  • Regional Leader (Americas) – Account-Based Advertising – Overall
  • Regional Leader (Americas) – Account-Based Advertising – Enterprise
  • Regional Leader (Americas) – Account-Based Advertising – Small Business
  • Regional Leader (Americas) – Account-Based Analytics – Enterprise
  • Regional Leader (Europe) – Account-Based Advertising – Overall

The company received High Performer across 16 categories:

  • High Performer – Buyer Intent Data Providers – Enterprise
  • High Performer – Account Data Management – Enterprise
  • High Performer – Account-Based Orchestration Platforms – Enterprise
  • High Performer – Account-Based Orchestration Platforms – Mid-Market
  • Regional High Performer (Americas) – Account Data Management – Overall
  • Regional High Performer (Americas) – Account Data Management –Enterprise
  • Regional High Performer (Americas) – Account Data Management – Mid-Market
  • Regional High Performer (Americas) – Account-Based Analytics – Overall
  • Regional High Performer (Americas) – Account-Based Analytics – Mid-Market
  • Regional High Performer (Americas) – Account-Based Analytics – Small Business
  • Regional High Performer (Americas) – Account-Based Orchestration Platforms – Overall
  • Regional High Performer (Americas) – Account-Based Orchestration Platforms – Enterprise
  • Regional High Performer (Americas) – Account-Based Orchestration Platforms – Mid-Market
  • Regional High Performer (Americas) – Buyer Intent Data Providers – Overall
  • Regional High Performer (Americas) – Buyer Intent Data Providers – Mid-Market
  • Regional High Performer (Americas) – Marketing Account Intelligence – Mid-Market

Additional category badges of note:

  • Easiest Admin – Account-Based Advertising – Enterprise
  • Easiest To Use – Account Data Management – Enterprise
  • Easiest To Use – Account-Based Orchestration Platforms – Enterprise
  • Best Meets Requirements – Account-Based Advertising – Small Business
  • Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
  • Easiest Setup – Account Data Management – Enterprise
  • Easiest Setup – Account-Based Advertising – Enterprise
  • Easiest Setup – Buyer Intent Data Providers – Enterprise
  • Highest User Adoption – Buyer Intent Data Providers – Enterprise
  • Most Implementable – Marketing Account Intelligence – Mid-Market
  • Easiest To Do Business With – Account Data Management – Enterprise
  • Best Support – Account-Based Advertising – Small Business
  • Best Estimated ROI – Buyer Intent Data Providers – Mid-Market
  • Best Estimated ROI – Account-Based Advertising – Small Business
  • Best Estimated ROI – Account-Based Orchestration Platforms – Mid-Market
  • Users Most Likely To Recommend – Account-Based Orchestration Platforms – Overall
  • Users Most Likely To Recommend – Account-Based Orchestration Platforms – Enterprise

The quarterly G2 Grids are calculated based on overall customer satisfaction and market presence within a product category. Madison Logic customers have consistently praised the company for its market-leading, data-driven approach that empowers them to convert their best accounts faster. Recent customer review highlights include:

  • For Account Targeting & Prioritization: “Madison Logic’s global reach has helped with targeting specific markets where we need additional reach.” — User in Computer Software
  • For Ease of Use: “The platform is easy to use and helps give both detailed and high-level information about what is going on within our programs.” — Fimi F., Demand Generation Manager
  • For Best-In-Class Customer Support: “Madison Logic is top-notch in terms of customer service and lead quality.” — Melanie K., Media Director

Madison Logic’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights, a combined data set that provides global enterprise B2B organizations with a holistic signal of the companies demonstrating the highest propensity to purchase. This allows marketers to identify in-market accounts, prioritize the right individuals to engage within an organization, identify content most likely to accelerate the sales cycle, and optimize the account experience with better metrics that validate engagement and pipeline impact. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.

To learn more about what other customers say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.

For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com.

About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.