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ABM Social Advertising with LinkedIn

Activate global multi-channel engagement initiatives with your best accounts across all LinkedIn advertising formats and gain clarity to understand what’s driving sales opportunities

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One target account list. Three channels. One unified platform.

Madison Logic enables marketers to achieve a true multi-channel strategy that increases exposure across the buying committee and accelerates the sales cycle.

Prioritize accounts showing purchase intent

Effortlessly identify in-market accounts, prioritize the right individuals to engage within the organization and accelerate the sales cycle for these accounts across ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn.

Activate and unify your best campaigns

Increase account engagement across the buying journey through a unified multi-channel strategy across all LinkedIn ad formats, including Sponsored Content, Direct Message ads, and Video ads within the newsfeed or LinkedIn Messaging.

Measure the impact of your unified ABM campaigns

The ML Platform enables marketers to measure and optimize cross-channel account engagement and program performance from within 10,000 accounts on LinkedIn, as well as document direct impact on pipeline and revenue.

Accelerate the buyer’s journey with an always-on approach

Optimize the content and advertising across the sales cycle for your best accounts. Journey Acceleration is the most comprehensive approach to dynamically target, nurture and convert accounts at every stage of the buyer’s journey through an “always-on” cross-channel strategy.

Surround the buying committee with your brand

Multi-channel account-based marketing with Madison Logic gives you full visibility into the sales funnel, helping you understand how accounts are engaging with your brand, and empowering you to optimize outreach for maximum engagement.

ABM Content Syndication

Put your best content in front of B2B buying committees – whitepapers, webinars, and more.

ABM Advertising

Keep your brand top of mind using mobile, native, video, and desktop ads.

ABM Social Advertising with LinkedIn

Target accounts showing signals they’re looking to buy in LinkedIn’s trusted environment.

See advanced LinkedIn metrics

Unlock LinkedIn campaign engagement insights including impressions, likes, clicks, comments, and shares within all of your target accounts.

Analyze campaign success

Measure granular account engagement through leads, impressions, brand exposure time, site visits, and more.

Optimize campaigns

Use ABM signals and engagement data to inform nurture campaigns and future campaign strategies.

Convert target accounts faster

Equip sales to reach out to prospects with confidence and accelerate the buyer’s journey.

Report results with accuracy

Justify marketing budget by demonstrating a clear connection between ABM campaigns and closed accounts.

Increase campaign efficiency

See campaign results from all three channels in one central dashboard, and make faster, data-informed decisions.

Get account-based insights

Identify patterns, trending topics, and commonly installed technologies within accounts engaged on each channel.

Optimize media spend

Target effort and dollars towards the accounts most likely to convert, using the media they’re most likely to engage with.

With ABM, it’s really important to have real-time access to campaign performance. These insights are valuable for sales as well as marketing, so being able to access multi-channel campaign performance data in the ML Platform is a huge improvement over our previous ABM solutions.

Fabio Luz

LATAM Media Team Leader and NAM Digital Media Strategist, Schneider Electric