Get your sales and marketing tools working together
Integrate your most valuable sales and marketing tools with the ML Platform to streamline collaboration and accelerate results.
Multiple tools on a singular mission
You already know the impact a solid martech stack can have on your ABM initiatives. Now imagine the power of them connected and working in harmony.
Optimized marketing spend
Intent data helps you identify the accounts most likely to convert, and engage them with the right content at the right time.
Data-informed sales decisions
Use key account data to inform when and how sales should engage with promising account-based prospects.
Accelerated sales cycle
Personalize engagement with target accounts throughout the sales funnel to accelerate the buyer’s journey and convert leads faster.
As we realign the way we use data to prospect into top accounts, Sailpoint appreciates partnering with Madison Logic to apply advanced data and technology strategies to our ABM campaigns. Using the ML Data Cloud’s capabilities, we can include an unprecedented amount of data in our initiatives.
VP of Demand Generation, SailPoint
Madison Logic makes powerful tools more powerful
Streamlined communication with Marketing Automation
- Personalize messaging across buyer journeys through account segmentation.
- Trigger nurture campaigns across paid media channels based on content engagement signals.
- Influence account scoring based on paid media channel engagement.
Learn more about our MAP integrations
Shared insights with your CRM
- See the content and advertising accounts engage with most.
- Identify pipeline opportunities to drive more revenue, faster.
- Validate true marketing impact on sales objectives.
Unparalleled data from LinkedIn
- Maximize engagement with target accounts across three key paid media channels.
- Unprecedented granular metrics to understand how each account interacts with your social media.
- Streamline social engagement back into your CRM and marketing automation system for enhanced account scoring.
We help the world’s fastest-growing companies grow faster
Combine Madison Logic solutions to lift account engagement and drive revenue
ABM Content Syndication
Accelerate the buying cycle by getting hyper-relevant content in front of the right person at the right time.
ABM Display Advertising
Increase global brand awareness with intelligent, cross-device account targeting on the web, apps, social media, and more.
ABM Social Advertising with LinkedIn
Sync your LinkedIn campaigns with ABM Content Syndication and ABM Display Advertising to see all marketing performance data in one central dashboard.