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Journey Acceleration Measurement

Measure and optimize multi-channel account engagement across the buyer journey, as well as validate direct impact on pipeline and revenue.

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Is marketing helping to convert more target accounts?

Marketing organizations are increasingly focused on not only driving leads, but also engaging and growing their target accounts from first touch to closed deal to next deal. That’s why it’s important to have a centralized view of how those target accounts are performing across the entire funnel.

Now, marketers and their agencies can bring together target account data from across channels to align engagement and campaign performance data side-by-side with the volume, value, and velocity of pipeline and revenue.

The result? More informed, confident decisions on account prioritization, content, and messaging to increase conversions for the next campaign.

Measuring the effectiveness of our account-based marketing is critical for stakeholder buy-in. Our integration with Madison Logic enables us to demonstrate ABM impact on pipeline velocity and progression and implement data-driven optimizations quickly.

Maura Smith, SVP Marketing at Pepperjam

Maximize conversions with an integrated, multi-channel strategy.

ABM Content Syndication

Accelerate the buying cycle by getting hyper-relevant content in front of the right person at the right time.

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ABM Display Advertising

Increase global brand awareness with intelligent, cross-device account targeting on the web, apps, social media, and more.

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Integrate Madison Logic with your CRM and Marketing Automation Platforms to enable hyper-targeted segmentation and personalization strategies.

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Ready to easily view – and prove – the influence and impact of your campaigns on pipeline and revenue?

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