With a real-time view into target account engagement and revenue impact, you can optimize digital ABM campaigns and content based upon the companies progressing in your sales pipeline.
Target the companies most likely to engage
Marketing to target accounts often defaults to a static list of accounts that rarely changes, leading to lower-performing campaigns against accounts lacking urgency for your solution.
By understanding the composition of companies that have become opportunities and closed deals, marketers can prioritize the top account segments and personas within buying committees most likely to engage.
Optimize to yield higher conversions
Building a campaign without actionable insights can feel like guesswork. You have a plan, but how do you identify the right content and messaging that will engage and accelerate the sales cycle?
Start with what’s actually working. With insight into sales performance for your top accounts and segments, marketers can prioritize the campaigns, content and messaging that has worked best to engage the accounts showing the highest intent across multiple channels.
Measure impact to pipeline and revenue
Marketing and sales teams need easy-to-access visibility into how their digital ABM campaigns are influencing revenue from their target accounts. Specifically, understanding the revenue impact based on volume, value, and velocity of pipeline can be a full-time job.
With Journey Acceleration Measurement, marketers can bring a unified view from campaign history to opportunity conversion to drive a common understanding of pipeline and revenue influence.
Integrate seamlessly with Salesforce
It only takes a few clicks to understand the full picture of target account penetration. Connect the dots between your active campaigns and the open opportunities and closed-won revenue of your best accounts.
Journey Acceleration Measurement brings in information from Salesforce to understand what your target accounts are doing across the entire funnel through an easy-to-access, unified view of revenue performance.
Is marketing helping to convert more target accounts?
Marketing organizations are increasingly focused on not only driving leads, but also engaging and growing their target accounts from first touch to closed deal to next deal. That’s why it’s important to have a centralized view of how those target accounts are performing across the entire funnel.
Now, marketers and their agencies can bring together target account data from across channels to align engagement and campaign performance data side-by-side with the volume, value, and velocity of pipeline and revenue.
The result? More informed, confident decisions on account prioritization, content, and messaging to increase conversions for the next campaign.
Measuring the effectiveness of our account-based marketing is critical for stakeholder buy-in. Our integration with Madison Logic enables us to demonstrate ABM impact on pipeline velocity and progression and implement data-driven optimizations quickly.
Maura Smith, SVP Marketing at Pepperjam
We help the world’s fastest-growing companies grow faster
Maximize conversions with an integrated, multi-channel strategy.
ABM Content Syndication
Accelerate the buying cycle by getting hyper-relevant content in front of the right person at the right time.
ABM Display Advertising
Increase global brand awareness with intelligent, cross-device account targeting on the web, apps, social media, and more.