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Journey Acceleration®
Accelerate the sales cycle by delivering relevant and dynamic content to global buying committees. Exactly the right message. Exactly the right time.
Journey Acceleration is a B2B marketer’s secret weapon
You want consistent revenue from your best accounts. Journey Acceleration positions your solutions in front of the accounts most likely to purchase so that you can increase account engagement and accelerate the customer journey.
Acquire new accounts
Precisely target global buying committees with relevant content and display advertising.
Retain existing customers
Keep your brand top of mind with everyone on the buying committee to grow long-term brand awareness.
Expand existing accounts
Identify opportunities to engage existing customers with upselling or cross-selling campaigns.
What can Madison Logic do for you?
507%
ROI over 3 years
3x
Conversion to marketing qualified accounts
2x
Sales conversion rate
66%
Decrease in time spent qualifying leads
Identify accounts. Deliver content. Accelerate results.
Here’s how Journey Acceleration works
Identify and prioritize accounts showing the highest purchase intent
Leverage the most comprehensive licensed and proprietary B2B data in the market through three sources of intelligence.
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Historical performance
Define opportunities based on proprietary engagement signals.
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B2B research
Identify account interest based on content research trends.
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Solution install base
Validate organizational fit based on hardware and software purchase signals.
Reach accounts wherever they are
15+ Million Companies
150+ Industries
130+ Countries
7,400+ Intent Categories
The aggregate account-level reporting in the ML Platform allowed us to see how top prospects were engaging with marketing messaging across our three biggest channels. Sharing this data with sales has enabled more impactful conversations with prospective clients.
Kevin Salas, Senior Director of Demand Generation, M-Files
Activate advertising and content across multiple channels to maximize account exposure
Engage global buying committees
Get the right content in front of the right accounts, at the right time. Madison Logic’s publisher network helps you reach and convert the accounts researching solutions like yours.
- Reach the entire buying committee
- Maximize exposure and conversions
- Drive pipeline
Keep your brand top of mind
Grow brand and solution awareness with dynamic, personalized account-based display advertising.
- Deploy display, native and video ads
- Personalize ads to specific accounts
- Optimize and deliver the next best message
Unify multiple ABM channels
Understand how your target accounts are engaging and converting on different channels. Plus, unlock and view LinkedIn performance data in context of all of your account-based marketing.
- Drive more engagement
- View a single source of truth
- Make data-driven campaign decisions
Measure multi-channel engagement and performance in a single dashboard
Madison Logic integrates seamlessly with the marketing and sales tools you already rely on. Sync your CRM and marketing automation tools with the ML Platform to get the full story on campaign, channel, or target account-specific outcomes.
- Gain insights into each buyer’s journey to know where to optimize
- Connect campaign performance to ROI
- Deliver data-driven lead insights sales teams can act on
Get unparalleled visibility into ABM marketing and sales performance
Journey Acceleration has already influenced the revenue of 21% of our target accounts, and accounts that we target accelerate considerably faster to the last stage of the sales pipeline.
Fabio Luz, LATAM Media Team Leader, Schneider Electric
With Journey Acceleration, marketers can finally validate ABM efforts with tangible business outcomes