Success with any account based go to market strategy starts with data. Madison Logic leverages three independent data sources to fuel the most comprehensive and impactful intent signal that drives higher engagement and maximum ROI.
Marketers leveraging ML Insights have improved ROI and driven higher conversion
more pipeline volume
greater pipeline value
faster pipeline velocity
Build your target account list using three sources of intelligence signals
Discover the buying centers that are being targeted and actively engaging with relevant advertising.
Validate account interest based on the accounts consuming web content on specific solutions
Align your targeting strategy to accounts investing in complementary or competitive technology
Engage the accounts already in-market
Understanding how in-market accounts are engaging across multiple channels is a key component of a successful ABM strategy.
With ML Insights, our proprietary historical engagement data is available to help you better understand how frequently your accounts are being targeted across multiple digital channels as well as which key personas are being singled out within the buying committee.
ML Insights simultaneously observes how these same companies and personas respond and engage across channels to identify the best time to activate campaigns along with the right content and messaging to leverage for the highest impact.
With ABM, it’s really important to have real-time access to campaign performance. These insights are valuable for sales as well as marketing, so being able to access multi-channel campaign performance data in the ML Platform is a huge improvement over our previous ABM solutions.
LATAM Media Team Leader and NAM Digital Media Strategist, Schneider Electric
The right data helps you take action and get results
Advanced machine learning models empower marketers to make data-driven decisions and convert more accounts, fast.
Prioritize the right accounts
Identify the accounts most likely to become sales opportunities based on alignment to ideal customer profile (ICP) and in-market engagement.
Inform campaign strategy
Differentiate your offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.
Optimize active campaigns
Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity.
Prioritize the accounts and contacts most likely to convert
Transform how your organization identifies the accounts most likely to purchase and the individuals that should be targeted within those accounts
The old way
- Select accounts from a named account list
- Deliver content based on gut, not data
- Measure success in retrospect
- Optimize based on past campaign performance
The new way
- Identify accounts actively researching your solution
- Prioritize content based on full-funnel engagement data
- Measure success based on real-time pipeline impact
- Optimize based on multi-channel engagement
Activate multi-channel ABM initiatives across the entire buying committee
Engaging the right accounts starts with understanding what accounts are researching and engaging with across the buying journey. We capture these signals and deliver relevant content and advertising across multiple channels to accelerate the buying cycle.
Target multiple decision-makers using ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn to maximize account exposure and accelerate demand.